Three Years Later, The Largest COVID-19 Testing Company Is Now a Health Plan
2 Minutes
Team Curative
Mar 14, 2023
In January 2020, Curative started out trying to drive solutions to improve sepsis outcomes. But when the impact of COVID-19 began to sink in, Curative made its first greatest pivot. With an imminent public health threat come March, we aligned our resources to respond, starting with a mass drive-through at Dodgers Stadium conducting 10,000 tests a day. We replicated more across the country, along with kiosks and vans to meet people where most convenient. At a time of extreme uncertainty, Curative met the demand for testing with logistical excellence, technological savvy and a superior customer experience. We became the largest COVID-19 testing provider practically overnight and we celebrate our ability to provide and build:
36 million COVID-19 tests resulted
2 million vaccinations given
19,000 test sites across 40+ States
3 CLIA-certified labs
We knew (and hoped) the pandemic wouldn’t last forever, and needed a plan for what’s next. Interacting with payers across the nation, we saw the opportunity to provide a better experience with better health and lower costs. And with that came our next greatest pivot.
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What we believed in for COVID-19 testing, is completely relevant to a health plan revamp:
Remove barriers to care
Make the system simple to navigate
Build relationships and drive engagement with our communities
We’re taking our beliefs and the same agile mindset we’ve had since our inception, along with what we’ve learned, to offer an employer-based health plan that’s:
Affordable: No copays or deductibles on in-network care and preferred prescriptions.
Engaging: A Baseline Visit engaging members from Day 1.
Simple: A modern experience so healthcare is streamlined, integrated, and stress-free.
If we’re going to change the healthcare system and get to the root of some of healthcare’s most enduring challenges, what better way than to become a health plan?
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