Frontier Enterprises had experienced this firsthand. “It was a never-ending cycle,” said Will Miller, HR Director. “Every year, we’d get the traditional 7–8% increase and have to reduce benefits to compensate. Our people were stressed, confused, and afraid to get care—even for preventive needs or mental health support—because of out-of-pocket costs.”

Miller spent hundreds of hours exploring new options but found most alternatives were either too complex or didn’t deliver real impact. Then came Curative.

The solution: a simple, powerful $0 healthcare experience employees could believe in

When Frontier was introduced to Curative through their broker, Miller admits his first reaction was skepticism.

“I kept asking, ‘What’s the catch?’ Zero copay? Zero deductible? It seemed too good to be true.”

But Curative proved itself quickly. With $0 out-of-pocket costs, an easy-to-understand Baseline Visit requirement, a dedicated care navigator, and a comprehensive provider network (including the Curative Cash Card to expand access), the plan checked every box. More importantly, it made it easy for employees to get care without fear or confusion.

“We chose Curative because we could offer something we were proud of—something truly different,” Miller said. “It’s simple to use, but the benefits for our team are huge.”

Implementation was smooth. The only challenge? Helping employees unlearn years of distrust in the healthcare system.

“People kept asking if it was real,” Miller said. “But once they experienced it, it clicked.”

The outcome: reduced stress, increased access, and a big win for recruitment and retention

Since launching Curative, Frontier has seen measurable improvements in employee satisfaction and engagement with their benefits. Key results include:

Improved access to care:

Preventive care utilization is up, and members are no longer afraid of hidden costs.

“Curative has changed the way our employees view healthcare,” said Miller.

Real-life success stories:

One employee used the Curative Cash Card to return to their trusted doctor—even though they were technically out-of-network. Others have accessed mental health services, labs, and telemedicine with ease.

Stronger attraction and retention:

“When we interview new managers, they’re blown away,” Miller said. “And our current staff? They’re already asking if we’re keeping Curative for next year.”

Cost confidence and proactive care:

“The more you spend on preventive, the less you’ll spend on catastrophic,” Miller said. “It’s a win-win—for our employees and the business.”

Favorite part about Curative

“The dedicated care navigator. Our employees can call, text, or email someone who knows their name and history. That’s unheard of in traditional insurance.”

The ‘no…really’ moment

“About six months in, I started getting stopped in the restaurants. People asked, ‘We’re keeping this next year, right?’ That’s when I knew we had something special.”

The bottom line

“Curative has been a game-changer. It’s simple, effective, and makes people feel cared for—not just covered. I’ve already recommended it to other employers, and I’d do it again.”
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Índice de Contenidos

The challenge: breaking free from costly, complex healthcare that didn’t serve frontline workers

The solution: a simple, powerful $0 healthcare experience employees could believe in

The outcome: reduced stress, increased access, and a big win for recruitment and retention

Favorite part about Curative

The ‘no…really’ moment

The bottom line

OTHER CASE STUDIES

$0 Healthcare, higher engagement: How Kaemark Manufacturing modernized benefits for a hands-on workforce

JUN 25, 2025

“We finally feel taken care of”: How CPPI gave employees real healthcare they can trust with $0 out-of-pocket coverage

JUN 24, 2025

From skeptic to believer: Patrick’s Curative journey

JUN 9, 2025

Other Case Studies

$0 Healthcare, higher engagement: How Kaemark Manufacturing modernized benefits for a hands-on workforce

$0 Healthcare, higher engagement: How Kaemark Manufacturing modernized benefits for a hands-on workforce

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June 25, 2025
“We finally feel taken care of”: How CPPI gave employees real healthcare they can trust with $0 out-of-pocket coverage

“We finally feel taken care of”: How CPPI gave employees real healthcare they can trust with $0 out-of-pocket coverage

Charles Perry Partners, Inc. partners with Curative to deliver exceptional health benefits that solve major cost and engagement challenges while supporting employee well-being and retention.

June 24, 2025
From skeptic to believer: Patrick’s Curative journey

From skeptic to believer: Patrick’s Curative journey

See how Curative helped one member cut through healthcare confusion and finally feel supported.

June 9, 2025